AMC Theatres has announced a new initiative to encourage moviegoing in summer 2025.
The United States’ biggest movie theater chain will offer 50% off tickets for evening showings on Wednesdays for members of the AMC Stubs program, which is free to join.
THR reports that “50% Off Wednesdays” will begin on July 9, 2025, but the upcharge for premium large-format experiences like IMAX and Dolby Cinema will still apply.
Keep reading to find out more…
AMC chair-CEO Adam Aron said in a statement, “Realistically, we could not afford to have made this change to our ticket pricing strategy until the box office showed true signs of sustained recovery. But in April and now in May, the box office has been booming, and the remainder of 2025 appears poised to continue that upward box office trend. The introduction of Discount Tuesdays several years ago has turned Tuesday into one of the best attended days of the week, in part because there is a segment of the moviegoing audience who looks first for a great value in their moviegoing. With the introduction by AMC of 50% off Wednesdays, we’re looking to turn Wednesday into a similarly strong-attendance day for moviegoers at our theaters.”
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